Rhetorical Analysis Of Ltz And Conwell Speech - 1739 Words

Rhetorical Analysis of an Article from Exploring Language Lutz and Conwell William Lutz and Russell Conwell are the two rhetoric speakers I have chosen. Conwell, a very intelligent, religious, and ambitious man, wrote a remarkable speech and read it thousands of times to thousands of people. Raising thousands of dollars, he used that money to build Temple University. With such a compelling speech, he encountered many people who enjoyed his work and his words are still remembered to this day. Conwell connects with audience on an emotional level, he almost befriends his audience. Talking to them as if they are on the same level, no matter who they are, almost as if they were his friend. For example, he uses words like â€Å"friends† and â€Å"our†,†¦show more content†¦You ought because you can do more good with it than you could without it. Money printed your Bible, money builds your churches, money sends your missionaries, and money pays your preachers, and you would not have many of them, either, if you did not pay them. I am always willing that my church should raise my salary, because the church that pays the largest salary always raises it the easiest.† (44) He is saying that it is okay to have money, that does not mean that you are automatically an evil person. It’s not how much money you have, but what you choose to do with it. Conwell appeals to the common place idea and value of the American work ethic. If you work hard and do as you’re supposed to, anyone can make it. Having money, one can do good things as well as bad things. That’s when it comes down to the type of person you are. Conwell hooks his audience by telling a story in the very beginning. He continues his speech by diving into another story, keep the audience entertained and gaining their trust with every word. Both stories having the same moral, which is that you must be great where you are now, to be great somewhere else. For example, Conwell says â€Å"I say to you that you have ‘acres of diamondsâ€℠¢ in Philadelphia right where you now live.† (35) Conwell says